- High Street Spa, Champneys
- Younger audience
- Approachability - consistent dialogue with potential customers, being healthy
- Attributes to 'party'/'clubbing' lifestyle
- To appeal to 'boozy' people without offending them - an add on, recovery products
- Web presence? Interactive?
- Should include a blog
From this crit with Simon, myself and Steph went away and thought about the ways in which we could strengthen our concept. We felt that the best way to do this would be through a blog, which is something that Simon suggested. Blogs are extremely popular amongst our intended age range and also our target audience, therefore this is something that would grab their attention as well as getting them to interact with our brand. A blog will be a great way of adding a sense of youth to Champneys, whilst allowing us to promote deals, vouchers and competitions.
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