DESIGN PRESENCE - business card development

For my business card, I wanted to create something that not only reflected areas of interest in terms of design, but I also wanted it to reflect me as a person. This would be my starting point for creating the rest of the branding for my design identity.

I initially had the idea of creating a pattern from objects and items that I love. This could then be applied over a range of different formats that are relevant to my design presence. 

Things I love:

strawberries

blythe dolls

puppies

Italian greyhounds

French bulldogs

Sausage dogs

glitter

sequins

ugly dolls

space

Meadham Kirchhoff

leather jackets

mice

milk

ice cream

sprinkles

sweets

photography

pens

reading

books

music

hoarding

stickers

I then took a select few objects from the list which could be translated into illustration format. I kept the illustrations simple, with thin, clean strokes. This was to avoid overcrowding, and as the format is quite small I didn't want the objects to be overly detailed.

Once I had a basis for my pattern, I began to experiment with colour. It is well known that one of my favourite colours is pink, which is extremely notable within my living space. I felt that this colour was also extremely reflective of the content.

I could then continue to add more and more objects and build up my pattern. I wanted to make sure that all the little spaces were filled so that it didn't look odd with random bits of white space.

I also started to rearrange the pattern in terms of what the eye would be drawn to in the centre of the business card.

Below are the patterns I was most content with. You can see that more objects have been added. This has allowed me to fill any odd looking blank spaces. I also removed the star as I felt that it was quite out of place and made the pattern look quite tacky.

I also thickened the stroke on the final pattern. As the format is quite small, I want to make sure that the outlines stand out and are bold enough to show all the detail.