INTERIM CRIT - questions and feedback

Questions and feedback

UK Greetings Questions

1. Although traditional Christmas colours of red and green haven't been used, do the chosen colours still effectively represent the theme?
2. Is the hand written type legible?
3. Does everything work as part of a set?

Feedback

1. I get an American indie Christmas feel to these products. A great use of alternative colours to standard red etc. I think these give a heritage and kitsch feel to all products. The contrast of dark and light works well too.
2. It is legible, I am drawn to the 'l' in love though as standing out. Unsure if this is negative though as I know what it says.
3. Yes, consider a repeat pattern on the reverse side of the swing tags. Very clear use of plain wrapping in a set as you've thought of the way that they would work together.

1. Chosen colours work well. Good idea not to go with obvious colours.
2. Handwritten type is great.
3. The set works well together.

1. The colour scheme used works well with the xmas theme. It is not 'tacky' as typical red and green. It reminds me more of victorian style colours.
2. No problems with legibility of type.
3. Clearly works as a set, the colour scheme and patterns used link closely and compliment each other.

1. Chosen colour of green/gold very related to Christmas.
2. Very legible.
3. Yes colours relate all parts. Top left is only slightly less detailed.

Brabantia Questions

1. Do you think the pattern is appropriate for a kitchen environment?
2. Do you think the pattern is effective once applied to products? (Scale, format)
3. Do you think the range would appeal to both men and women? (Colour and pattern)

Feedback

1. Cold be more related to food/cooking.
2. Pattern would be huge on ironing board.
3. Only to women. Too flowery for men.

1. Yes it is appropriate, the pattern is light and summery but could work in winter also.
2. Yes, although having two plain colours is a risk as nothing has been applied other than pantone.
3. No, I think men would pass these in store.

1. I don't think the pattern would be out of place in the kitchen, but I think it falls more into a generic floral pattern aimed at women so would suit any household item.
2. The pattern works really well when applied, but perhaps makes the other two solid colour designs look a bit random. Is there a reason you only did one pattern?
3. As I said before I don't think this would appeal to a male audience as floral patterns are generally avoided by males.

1. The pattern is appropriate for kitchenware you often see floral patterns.
2. The pattern works when applied to the products, good mocking up.
3. I think the range would probably be more appropriate for a female audience.

PPP - INTERIM CRIT

Here are the boards that I prepared for the crit in order to demonstrate to the group what exactly it was that I was planning on doing.

1. Problem Analysis

Comment on the extent to which the practical and conceptual aspects of the problem have been identified and analysed

Strengths

- Good gathering of facts and figures

- Everything is relevant to the problem

Areas for improvement

- Needs to be more graphic design related

- include maybe print costs and other design stuff you need to buy

Research 

Comment on the extent to which research methods and source material have been used to inform the development of solutions to the brief

Strengths

- In depth investigation

- Experience based research - so true about the milkshakes

Areas for improvement

- Could do a bit more visual research 

Design Development

Comment on the decisions made with regards to practical investigation, proposed design solutions and choice of media 

Strengths

- It should be a really relevant and effective idea

Areas for improvement

- Need to start designing

- You have a good idea

- After you do some visual investigation, you should get an idea what the object is you want to design

2. Problem Analysis

Comment on the extent to which the practical and conceptual aspects of the problem have been identified and analysed

Strengths

- Facts and figures about the money issues show good research

- Has used own experience and has expanded it to look into how you could solve it

- Good use of categorisation on what people waste money on

Areas for improvement

- Make the concept more simple, there is lots to work on but maybe too much to look at in their short time frame

Research 

Comment on the extent to which research methods and source material have been used to inform the development of solutions to the brief

Strengths

- Facts and figures

- Quantitative/qualitative research

- Categorised research

Areas for improvement

- Include more visual research

Design Development

Comment on the decisions made with regards to practical investigation, proposed design solutions and choice of media 

Strengths

- Good investigation

- Clear development

- Shown range of different ideas

Areas for improvement

- Narrow down information so you don't get overwhelmed

- Work on what the outcome is going to be

I took a lot away from this crit, and it really helped me to focus my ideas. I realised that I needed to start narrowing down my information and making it more simple, so that I didn't get too overwhelmed by the amount of information there is out there about students and finance. My plan of action was therefore to go away and find a way of focusing the issue of unnecessary spends, simplifying this, whilst making it relevant to Graphic Design students.
By displaying unnecessary spends, individuals can see where they can cut back, as well as more effective ways of spending their money. There are better and more wiser ways to spend your money if you're going to do so.