Words relating to juice
- juicy
- straws
- liquid
- fruit
- fresh
- veg
- flavours
- natural
- pulp
- leaves
- filtered
- beverage
- ingredients
- squeezing
- orange
- apple
- vit C
Initially, Jenna looked at trying to create the word juice using a 'straw effect', and also using colours that we felt reflected our concept best.
This logo flows quite nicely, however, I feel that it is not entirely successful as a working image by itself. I also feel that the entire word should be joined so that it is not to disconnected.
We then considered how shape could be used within our logo to represent our theme. It was evident that there should be some sort of inclusion of circles, or a droplet type shape. The above logos are bold and simple, however, they do not get our brand across as best as they could. It also also rather reminiscent of a phone logo.
We then discussed the idea of using actual fruit imagery in our logo, and looked at whether or not this would be too obvious, or look similar to work that is already out there. Jenna created some illustrations of a full orange and also an orange segment. Although we felt these ideas weren't right for us, the colours chosen were much more effective. They look a lot more contemporary and get across the idea of 'freshness' a lot better.
I then proposed the idea of using the name and the fruit imagery in a way that wasn't too obvious and hadn't been done before. I asked Jenna if she could mock up the shape of an orange that was formed using the word juice. A few attempts were made and altered in order to make sure the text was legible and readable, yet still formed an obvious fruit shape. It took a bit of development to get the composition right, however, I feel that our final logo is effective in getting across our brand message, communicating our ideas.
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