UK ECONOMY
- 7th largest in the world
- 3rd largest in Europe
- one of the most globalised countries
- London = largest financial centre
- largest industries = aerospace, pharmaceuticals, North seal oil and gas
INDUSTRY SECTOR
- goods producing segment of economy
- industry/market sharing common characteristics
- economic models identify four sectors
1. PRIMARY - extracts or harvests products
2. SECONDARY - manufactures finished goods
3. TERTIARY - service industry
4. QUATERNARY - intellectual activities
(5. QUINTERNARY - research and education)
WHY IS IT IMPORTANT?
- in-depth analysis
- product trends
- understand finance and commodities
- look at industry on a global, international and regional scale
- compare opportunities
- consumer audience can dictate trends as well as other sectors directly effecting each other
- can make strategies by finding gaps in the market
- can make predictions and look at competition
SERVICE INDUSTRIES
- generate revenue through providing intangible products/services
- involved in retail, transport, distribution, food services etc
- service or tertiary sectors
- divided into three further sectors
1. PUBLIC - provides basic government, state or publicly owned services
- free at the point of delivery
- benefit to whole society
- encourage and support development of equal opportunities
- e.g. public education and NHS
2. PRIVATE - not state controlled, run by individuals and companies for profit
- biggest employer, generates own income which is then passed on
- includes personal and corporate sectors
3. THIRD - voluntary or not-for-profit
- ethically drived practices
- quote from Jim Joseph
- deployed for public good
- indicator of a healthy economy
- space between business and government
SERVICE INDUSTRIES
- creative
- health, education, social work
- financial and business
- hotels and restaurants
- social and personal
- public admin and defence
- real estate and renting
- tourism
- transport, storage and communication
- retail trade and wholesale
CREATIVE INDUSTRIES
- generation or exploration of knowledge and information
- cultural industries (Europe)
- creation and production
- entertainment industry
- individual skill and talent which have potential for wealth and job creation
- levels of sub domains
"Design is the thread that connects ideas and discovery to people and markets."
The Business of Design, Design Council 2005
- 185,500 designers generating £11.6 billion in annual turnover
- 62% under 40
- 31% of design businesses based in London
- 69% isn't
- 59% of design companies employ fewer than 5 people
- over 50% of UK design companies work in communications, digital and multimedia design
*3 main types in creative industry*
1. in-house design teams
2. design studios/consultancies
3. freelance designers
DISCIPLINES
- communication
- product
- interior and exhibition
- fashion and textile
- communication
- digital and multimedia
RESOURCES
Creative England
Creative and Cultural Skills
Creative Coalition Campaign
Task - 5 examples of design working in different sectors
1. The Health Foundation, Piers and Dominic
Task - 5 examples of design working in different sectors
1. The Health Foundation, Piers and Dominic
This is a set of designs done for a charity The Health Foundation, to be shown at an exhibition/event for both internal and external audiences. I feel this may fall into the quinternary sector due to it's links to research and education, however it is also part of the tertiary sector. It would fall into the third sector as it is not-for-profit. Although it may not have been voluntarily produced, it is ethically driven and deployed for public good. The service industries it covers are mainly health and education, as the banners are advertising an exhibition that educates the public on the charity itself. It may also cover the creative industry as it has been designed as an internal brand identity project by a design team. The design itself is successful in the sense that it works well with the original logo, it is clear, concise and engaging. The colour scheme is fresh and inviting, and scale has been considered.
2. Beera, Dry Design
This is packaging design done for a Venetian style beer titled Beera, packaging and concept is available for purchase. It would come under the tertiary sector as it is part of the service industry, ready to be sold for a profit as part of wholesale and retail. As well as this, it would fall into the private sector, as it isn't state controlled and is run by individuals for a profit, generating it's own income. However, it would also relate to the creative industries and packaging design. Beera, is a Venetian beer, and through the use of "vintage" style typefaces, the traditional soul of the artigianal drink is trying to be communicated. The colour scheme works effectively for what it is, and the introduction of orange and yellow makes the set a lot more visually appealing. This is not the most exciting design I have seen, however I feel the simplicity works and the use of a sticker on the bottle is a nice touch.
3. Topshop website
This website has been designed to sell Topshop's products. It falls into the tertiary sector as it's part of the service industry, linking to wholesale and retail. This means it is a private sector, due to it being a company that is run for profit and income. Web design also features within the creative industries, displaying a strong connection to fashion. Topshop's Christmas homepage is a current favourite of mine. The inclusion of work by designer Emma Cook and the opportunity to interact with the image is fun and exciting. It is a nice contrast to the simplicity of the rest of the website, giving the site a much more playful visual.
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