WHAT IS GRAPHIC DESIGN FOR - study task 3

Ten examples of each discipline, categorised.

Information and Way-finding design

1. Guys & St. Thomas' Hospital NHS (Endpoint Sign design)

genre: medical, signage

 audience: wide breadth of audience, patients, visitors and staff

content: way-finding, signage, floor coverings, lighting, decorating and environmental graphics

sector: health

budget: unknown but took three years to complete

2. Gender balancing on social networking sites (Information Is Beautiful)

genre: social networking

 audience: males and females signed up to a number of networking sites

content: gender balance

sector: infographics

budget: unknown 

3. College of Music (Terada Design)

genre: way-finding, education

 audience: pupils and staff

content: way-finding, signage, hallways and ceiling colours

sector: way-finding

4. Top 21 albums of 2011 (Information Is Beautiful)

genre: music, visualisations

 audience: music enthusiasts 

content: top 21 albums of 2011 defined by country

sector: infographics and visualisations

5. Eureka Tower car park (Alex Peemoeller)

Alex Peemoeller - a man with the best name ever and an extremely cool website

Playful use of perspective, livening up what is normally quite a boring and dull space to be in

genre: signage

 audience: drivers and pedestrians

content: directions and commands

sector: transport

http://thevelvetprinciple.com/blog/?p=64

^^^ interesting article on improving the multi-storey car park

6. Star City (BrandCulture)

genre: way-finding, casino

 audience: gamblers and staff

content: retail, commercial and entertainment spaces

sector: entertainment

7. USA map design (Creative Roots)

genre: travel

audience: travellers

content: states of the USA

sector: map design

Product and Packaging design

Industry

beauty & health
beverages
spirits & liquor
beer & malt beverage
books & media
fashion
food & gourmet
home & garden
pets & animals
kids & baby
office & art
technology
tobacco
wine & champagne

Substrate

aluminum
bag & film
carton
jar
molded fiber
paper & board
plastic bottle
plastic & pvc
pouch
specialty
sustainable
glass bottle
tin, metal, foil
wood


1. Marou chocolate (Rice Creative)

genre: confectionary

 audience: more up-market buyers, gourmet chocolate

content: building visual identity and packaging

sector: packaging

2. Smoked salmon (R Design)

genre: fish, supermarket products, food

 audience: shopper, up-market

Sector: food packaging for fishmongers/fish market

content: All the typography was hand drawn and paired with illustrations that highlight the fish type. On the standard plus lines the illustrations change from the fish to that of the flavour or ingredient that comes with the product. e.g. King Prawns with Chilli & Coriander. 

Bright colours are used throughout both ranges to differentiate between the fish type and create hierarchy within the product titles and descriptions. The design was able to adapt across several pack formats achieving a consistent look across the range and strong stand out on shelf as well as engaging the consumer - R Design

3. Moroccan Oil (Berard Associates)

genre: hair care

 audience: female majority

content: overall brand analysis

sector: packaging design for line of hair care products

4. Fur die Feinen Leute (Marco Stormer)

genre: letterpress, design packaging

 audience: designers, artists

content: packaging for billiards equipments

sector: packaging, equipment

5. Coconut water (Michelberger Hotel)

http://www.michelbergermonkey.com/

The story of the monkey

genre: drinks

 audience: drunk with alcohol therefore older audience, also drunk as a lighter alternative to milk on cereal (those looking after their weight)

content: 'The brand is based around the character of a superhero Monkey (the story of which you can read on the accompanying website michelbergermonkey.com), and he is featured on the can, wrapped around it. When 3 cans are placed together, you see the whole image of the monkey which increases shelf presence of the drink. We used a can with a rippled design to echo the sea which is used as a story theme and design element in the website artwork.'

sector: drinks packaging design specifically for a hotel

6. NIKECraft Collection (Tom Sachs)

genre: sportswear

 audience: youthful male and female audience interested in the brand

content: 'Nike design and Sachs applied materials that have never been used in sportswear, taken from automotive air bags, mainsails for boats and the space suit itself. Each piece is packed with functionality that would prove useful in the voyage through space. Zipper pulls that double as storage containers, paracord that can be fashioned as a tourniquet and embellishments like the periodic table of elements screened on the inside of a jacket - they all merge visual interest with purpose'

sector: clothing and footwear

7. Betjemen and Barton (Chris Mann)

genre: drinks, tea

 audience: up-market tea enthusiasts - classic French tea company

content: 'Betjeman & Barton takes pride in their rich history and tradition. It is the perfect mixture between the fancy French and serious British. I wanted to suggest this concept by mixing the traditional woodcut illustrations of Frasconi with punches of bright contemporary colour.'

Sector: drinks packaging

8. Berkeley London (Construct)

genre: confectionary

 audience: those willing to spend a lot, sold at five start luxury hotel in Knightsbridge

content: 'The understatement of the logotype is balanced with an innovative and flexible branding palette, allowing the hotel to engage in a sensitive dialogue with it's guests, turning up the wit and energy where appropriate and keeping things simple where required. The colour palette is a refined cool blue, soft grey, deepest inky blue/black and fresh white, inspired by the hotels iconic blue bar. The branding palette includes a bespoke geometric pattern, a clean technical line drawn illustration and bold use of typography and tone of voice.'

sector: exclusive food and drink

9. Tiny Fruit (Little Duck Organics)

genre: organic snacks

 audience: kids and baby, parents

content: organics snacks, tiny snacks for tiny humans

sector: kids and baby, organic food

10. Darling (Dima Je)

genre: animal treats

 audience: pet owners

content: fun dog food packaging for young, adult and old pets

sector: pets and animals, packaging design

Branding and Identity design


1. Freedom Foods (Yellow Brands)


Before:

After:

genre: advertising and re-branding, cereal packaging
audience: 'better food for everyone'
content: honest, nutritious and free, reposition selves from dishonest health claims and scientific jargon
sector: food rebranding


2. Love & Toast (Margot Elena)

genre: high concept bath and beauty

audience: sold at Urban Outfitters, unique and high-end, those willing to spend a lot on beauty products, females

content: 'Conceptually, Margot Elena was envisioning a loose creative vibe with Love & Toast, what she refers to as “Brit Pop Folk Art.”  Drawing influences from Japanese design, Love & Toast also has a Swedish feel about it with its bright colors and simple iconography and many will also notice a nod to the ‘80’s.  Wanting the first items to feel loose, bright, spontaneous and very “now,” future packaging will move forward with what is “pop” at the moment.'

sector: health and beauty branding

3. Habitat (GTF)

genre: household furnishing store, logo and identity

audience: young home-buyers, fashionable/trendy/house proud/contemporary

content: As part of the rebranding programme, a secondary typeface was introduced to give a consistency to communications. Habitat DIN was created by redrawing the DIN typeface, providing a small, easy-to-use family of faces that could deliver complex messages with clarity. A kit of new master logos and typefaces was delivered with the brand manual.

sector: Home furnishings, identity

4. Design Museum (GTF)

genre: design, art

audience: artists, young designers, those interested in the arts

content:  ‘more engaging, dramatic and provocative’ to reflect the institution’s own eclectic definition of design.

sector: identity

5. Fruita Blanch (Atipus)

genre: editorial, packaging, preserved products

audience: family business with long tradition, first time buyers and those who are committed to the brand

content: Selection of stationary and products specifically for a family business of preserves and jams, using the font Blanch

sector: identity, stationary, preserves

6. Waitrose (Pearlfisher)

genre: logo, supermarket identity

audience: up-market shoppers

content: 'Strategic positioning, brand identity and design across the Waitrose portfolio of ranges.'

sector: strategy, brand identity, naming, tone of voice

7. Innocent Smoothies (Pearlfisher)

genre: smoothies, drinks

audience: the health conscious

content: 'Bringing these little drinks into line by introducing consistency to a rapidly expanding brand.'

sector: drinks, brand identity and design

8. Help (Pearlfisher)

genre: health branding

audience: modern day individual

content: 'refresh to visually strengthen the brand architecture creating own-able equities', witty products appealing to the contemporary buyer

sector: health, humour

9. This Water (Pearlfisher)

genre: water brand

audience: youthful audience, contemporary

content: confident stand-alone brand, moving out of the shadow of other contemporary drinks brands

sector: drinks

10. Abbey Road The Beatles (Wolff Olin)

genre: music 

audience: those who still own a record player, fans of The Beatles

content: Logo and record design

sector: Branding and logo