In terms of my developed skills, I feel that I have really progressed as a designer this year, with a better understanding of my practice and areas of interest. Throughout this process, I have found that from my original statement of intent, a few aspects have changed, allowing me to refine my visuals. There were a number of briefs that I chose to not to undertake anymore as I felt that they were no longer relevant, allowing me select more appropriate briefs that I felt would show of my illustrative and conceptual skills. I am now extremely passionate about print, pattern and packaging with a strong focus on application and product range, which has allowed me to put together a portfolio that is professional and consistent in terms of content and aesthetics. The use of a photography studio has massively improved my final resolutions, which I would be happy to use after graduation. As well as simply producing outcomes for my own personal gain, I have been involved with a number of briefs that have had context and purpose, including exhibition briefs, live briefs and and briefs for charity. I have therefore had to interact with clients, working to strict deadlines, which has given me the skills and confidence to present my work within an industry environment.
In addition to this, I feel that I have worked extremely well as part of a number of different collaborations, with both people on the course and off it. I am aware of how to utilise a range of skill sets to produce the best outcome, allowing for the development of strong concepts. I feel that I am organised and professional enough to work well within a team, knowing when I should be around and also knowing when to compromise on certain aspects. The yearbook in particular has been a great opportunity for me this year. I am extremely pleased with how this project has turned out, and we are all glad that we decided to take it on. The content, layout and visuals all really compliment us as individuals, as well as a working group, and this is something that we will definitely be putting in our portfolios. Each step was managed well in order to produce an outcome that we are proud of.
My practice and development has been massively informed by primary research this year. A lot of emphasis was placed on it at the beginning as it is extremely beneficial, allowing you to make a strong connection to the content and the audience you are designing for. As a lot of my design is focused on illustration, it has been paramount for me to look at primary sources so that they could be used as reference tools. I have been able to evaluate the context and purpose of products, gaining a better understanding of successful, working design. This also led to the development of new processes, as I started working with different mediums, such as acrylic paint and watercolour. This has given a unique selling point to my work, strengthening my interest in hand crafting, focusing my design on a specific audience.
In terms of weaknesses throughout this module, I wish that I had experimented more in terms of stocks, as this has been kept consistent all the way through my briefs. Exploring new stocks would have allowed me to find colours and textures to compliment my visuals in a way that is more exciting than matte white card. I also wish that I had explored more processes whilst I had the chance to use the facilities within university. I feel that screen printing compliments my practice, and therefore this is something that I should have considered exploring if it was appropriate to my concept. This links also to the crafting of products, which hasn't been to the highest standards. I was really impressed with the quality of my design context publication which was printed professionally, therefore I wish that I had considered this for briefs such as my personal branding, as well as Anna's business cards.
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