Wednesday, 2 November 2011

CARBON COPY

http://cardoncopy.com/

A project, started by Cardon Webb, which redesigns street fliers in an attempt to catch more attention.

'CARDON COPY, TAKES THE VERNACULAR OF SELF-
DISTRIBUTED FLIERS AND TEAR-OFFS WE HAVE ALL SEEN
IN OUR NEIGHBORHOODS. IT INVOLVES HIJACKING
THESE UNCONSIDERED FLIERS AND REDESIGNING THEM,
OVER POWERING THEIR MESSAGE WITH A NEW VISUAL
LANGUAGE. I THEN REPLACE THE ORIGINAL WITH THE
REDESIGN IN ITS AUTHENTIC ENVIRONMENT.'


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