I have always been a big fan of brand Loquet London, who create really unique and fashionable jewellery that is extremely personal and customisable. I follow them on a range of social media sites, and have always felt that they have great advertisements, promotional material, and use illustration and hand drawn type really well to set scenes.
I decided to find out who produced the design material for them, and found out that it was Studio Twig, who are based in London.
I particularly like how the brand uses a really contemporary design, that is fashionable and minimal, but I love that little quirky editions have been included, such as the use of a hand drawn alphabet and the use of illustration.
"Branding /Graphic design / Marque / Packaging
Loquet London is a new British luxury jewellery concept created by Sheherazade Goldsmith and Laura Bailey. Taking a contemporary approach to the age old idea of a keepsake locket they created Loquet London.
As a new concept we were asked to create the brand’s identity and launch collateral, including branding, art direction, packaging, POS and website. We created a marque that reflected the product including a symbol that could be extracted and used to brand items. We also created a hand drawn font as part of the identity kit. This was complimented by a series of quirky drawings to illustrate the product and its characterful nature.
Since the launch, the brand has had resounding success and continues to grow from strength to strength. As does our relationship with Loquet London."
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