EVALUATION - Elmwood

Elmwood had been in to set us a brief titled 'brand the boring', where I was given the profession of a removal company. From this, I was lucky enough to be selected to go and pitch my final idea at the studio based in Leeds. Initially I was nervous, however when we arrived Steph was extremely accommodating and friendly which put me at ease. Before the presentations, we were given the opportunity to take a look around the studio to see the working environment, where a vast array of creatives were hard at work. The atmosphere was very inspiring and the surroundings were extremely motivational.

The pitch itself was quite casual and I felt confident in getting my concept across. It was great to get some feedback straight away, taking note on how I could build upon, expand and change my ideas. This experience really helped with my presentation skills, both in terms of speaking and visuals, which will become extremely useful when it comes to pitching my ideas to clients.

The brief itself wasn’t necessarily a brief I would have chosen to do, however it was a great opportunity and it allowed me to really start thinking much more conceptually, focusing on how this can make a brief stronger than the visuals. The visuals I created weren’t too my usual style, and therefore I initially struggled, however I felt that I had successfully branded a removal company to appear much more contemporary, updated and trustworthy. In terms of feedback from Elmwood regarding the practical work, they noted that the name ‘Shift It’ was extremely effective, as were the illustrations, yet they could be expanded on and played around with more in order to explore scale and application.