Print promotion
Since I started designing I’ve always have had set of goals I really wanted to achieve, one of these was to have work featured in a book. I spent a lot of time looking for submission requests from publishers such as Harper, Index and Rockport so I thought it might be good opportunity to pull together a list of the sites I’ve used.
Crescent Hill
This site also functions for ‘Collins Design’ and ‘Harper Collins’ publications
Submission Cost: Free
I’ve had work featured in two books through this site, ‘Logolicious’ and ‘The Big Book of Packaging’ both really nice but these took a long time to get published. With an international distribution and the free entries it’s definitely worth taking the time to submit your work.
Logolounge
Submission Cost: Paid – $100 Annually
Logolounge
Submission Cost: Paid – $100 Annually
This is one of the most popular logo series and makes an appearance in a lot of book stores and design agencies internationally. Submitting work to this site is via a paid annual subscription of $100 for unlimited uploads. I managed to get one logo featured in both volumes 6 and 7 after submitting over 40 logos. This was no doubt due to the quality of my work at the time but this is a high profile book and receives a lot of submissions. They have expanded their range to include a master series so the chances of being featured have increased and is worth the cost if you are confident about your work.
You can read my review of volume 6 here.
Design and Design
Design and Design
Submission Cost: Free
365 pieces of work makes up the Design and Design series with one piece of work selected per day making it into the book and the front page of their website. There is also a business card publication that also excepts entries via this site. I’ve featured in both books the quality is continually high and I haven’t made any subsequent editions. It’s free and easy to upload to so it’s worth submitting work when you get the time.
Promote In Moderation
Don’t bombard your clients, readers and followers with newsletters, tweets or shots. Think about what you want to achieve before sending or posting work and try to keep track of your interactions while keeping them interesting and valuable. You don’t want people to get tired of you canvassing and over doing the commenting (I’ve seen streams of ‘I like it’ from single individuals across multiple projects on Logopond). Think about who you are targeting and what their particular interests are, if necessary create newsletters split into specialisations with links to your website to read more.
Provided by @richbaird
Digital Promotion - Blogging
I set up a blog about 6 months ago writing branding and packaging reviews. I’ve found that it provided me with an increased stream of traffic to my personal website. These also tended to be better quality clients spending time researching the design industry so that they could fully understand their own project requirements and the processes and prices involved.
Promotional activities: Networking
Meeting new people (design and non-design related) is essential to establishing valuable long term relationships with new clients, designers and service providers. You don’t have to be out-spoken to be able to effectively communicate your skills and passion. Simply be confident in your work, polite, professional and prepared to challenge yourself. Set yourself targets (5 new contacts per event) and make sure you leave a positive and lasting impression. Try to ensure your business cards are unique and distinctive, this will help new contacts remember you.
Promote In Moderation
Don’t bombard your clients, readers and followers with newsletters, tweets or shots. Think about what you want to achieve before sending or posting work and try to keep track of your interactions while keeping them interesting and valuable. You don’t want people to get tired of you canvassing and over doing the commenting (I’ve seen streams of ‘I like it’ from single individuals across multiple projects on Logopond). Think about who you are targeting and what their particular interests are, if necessary create newsletters split into specialisations with links to your website to read more.
Provided by @richbaird
Digital Promotion - Blogging
I set up a blog about 6 months ago writing branding and packaging reviews. I’ve found that it provided me with an increased stream of traffic to my personal website. These also tended to be better quality clients spending time researching the design industry so that they could fully understand their own project requirements and the processes and prices involved.
There are a lot of design inspiration blogs out there duplicating content from other sites, if you are going to set up a similar blog try to be niche, look for the exclusive and try to add something new to each post. Original, consistent and frequent content is essential for a successful blog.
Make sure you are passionate about what you write about, blogging can be very time-consuming if you intend to do it properly. Reply to comments, ask questions and aim to build a returning readership.
Be patient, you won’t get a massive volume of traffic instantly, don’t force your blog on Twitterers or over promote.
Provided by @richbaird
Digital Promotion - Galleries
Provided by @richbaird
Digital Promotion - Galleries
On-line inspiration sites, galleries and communities like Dribbble and Logopond are places frequented by clients looking for designers. Make sure that all your work is well presented within the gallery windows and that they are comprehensively but relevantly tagged. This will draw in a greater number of search results from people looking for designers with specific experience or skills.
Provided by @richbaird
Provided by @richbaird
Promotional activities: Networking
Meeting new people (design and non-design related) is essential to establishing valuable long term relationships with new clients, designers and service providers. You don’t have to be out-spoken to be able to effectively communicate your skills and passion. Simply be confident in your work, polite, professional and prepared to challenge yourself. Set yourself targets (5 new contacts per event) and make sure you leave a positive and lasting impression. Try to ensure your business cards are unique and distinctive, this will help new contacts remember you.
Always ensure your online portfolio is up-to-date before attending an event because you’ll be surprised how many people will have a look minutes after having a converstion with you.
Provided by @heinrichdsf
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