The feedback giving during the crit was extremely helpful and allowed me to gain a more direct and clear design route. Overall, my concept was positively received and I will therefore be developing it further.
Points mentioned
- Really like the name shift it, very friendly tone of voice and is something that you would find yourself saying yourself
- Good use of illustration
- Really effective tag line
- Could create a pattern from more than one household item and then create a blank space for text, as though the text is shifting the items out of the way
- Could include photography, images of living spaces where something has been 'removed'
- Images, something should be there but it isn't
From this crit, I am going to develop one of the ideas that was suggested to me. As photography isn't a strong point of mine, I am going to stick with illustration and pattern and incorporate this into my designs. It was suggested that I simply used blank/white space to shift a hole in the pattern where text can go, as though pushing the items out of the way.
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