INTERIM CRIT - questions and feedback

Questions and feedback

UK Greetings Questions

1. Although traditional Christmas colours of red and green haven't been used, do the chosen colours still effectively represent the theme?
2. Is the hand written type legible?
3. Does everything work as part of a set?

Feedback

1. I get an American indie Christmas feel to these products. A great use of alternative colours to standard red etc. I think these give a heritage and kitsch feel to all products. The contrast of dark and light works well too.
2. It is legible, I am drawn to the 'l' in love though as standing out. Unsure if this is negative though as I know what it says.
3. Yes, consider a repeat pattern on the reverse side of the swing tags. Very clear use of plain wrapping in a set as you've thought of the way that they would work together.

1. Chosen colours work well. Good idea not to go with obvious colours.
2. Handwritten type is great.
3. The set works well together.

1. The colour scheme used works well with the xmas theme. It is not 'tacky' as typical red and green. It reminds me more of victorian style colours.
2. No problems with legibility of type.
3. Clearly works as a set, the colour scheme and patterns used link closely and compliment each other.

1. Chosen colour of green/gold very related to Christmas.
2. Very legible.
3. Yes colours relate all parts. Top left is only slightly less detailed.

Brabantia Questions

1. Do you think the pattern is appropriate for a kitchen environment?
2. Do you think the pattern is effective once applied to products? (Scale, format)
3. Do you think the range would appeal to both men and women? (Colour and pattern)

Feedback

1. Cold be more related to food/cooking.
2. Pattern would be huge on ironing board.
3. Only to women. Too flowery for men.

1. Yes it is appropriate, the pattern is light and summery but could work in winter also.
2. Yes, although having two plain colours is a risk as nothing has been applied other than pantone.
3. No, I think men would pass these in store.

1. I don't think the pattern would be out of place in the kitchen, but I think it falls more into a generic floral pattern aimed at women so would suit any household item.
2. The pattern works really well when applied, but perhaps makes the other two solid colour designs look a bit random. Is there a reason you only did one pattern?
3. As I said before I don't think this would appeal to a male audience as floral patterns are generally avoided by males.

1. The pattern is appropriate for kitchenware you often see floral patterns.
2. The pattern works when applied to the products, good mocking up.
3. I think the range would probably be more appropriate for a female audience.