As part of my promo pack, I wanted to create a booklet that would hold both my CV and my business card. This would be intended for clients and studios so that they have both pieces of information. I wanted to include my pattern within this pack, however, I had to consider the fact that my business card also features the pattern. I therefore came up with the idea of reversing the two colours so that the three formats don't all blend into one. By using the pink as the background colour, I am allowing for a clear contrast between this and the white CV and business card. I may also print a version with the original pattern just so I can see which is most effective.
Originally, I was going to have my business card on the right hand side, and my CV on the left. These would be held in little cut out tabs. However, I need to consider which item I would want the client to see first, and I feel this may be my CV. Therefore I will have to swap the two around. The positioning of the business card also needs to be considered, as well as how to hide the tabs on the reverse.
After some consideration, I decided that the best option would be for me to include my CV and a disc of work within this pack. I feel that the business card may look slightly out of place, and would get lost within the scale of the product.
I then went on to make my creative CV, using a similar layout and style to my cover letter.
Putting the CV into the mock up pack.
Including business card as well as CD.
Mock up of promo pack
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