Overall, I am happy with my end results in terms of pattern application and overall appearance. I feel that the products reflect the time spent on them, and the pattern has been effectively applied. I am glad that I explored point of sale, as this not only built upon my mocking up skills, but it also gave me the opportunity to get out into the environment and see how the product was currently working within a store. After this research, I felt that my graphic identities would definitely have shelf appeal, and would catch the customer's eye. Each scent had it's own individual personality, which reflected the concept, whilst being trend aware and appealing to Batiste's fashion-led and wide ranging audience.
If I was to develop this brief further, I would explore possible web based deliverables, as well as advertisement. This would strengthen my concept, making it a cohesive whole. I also would have liked to have been able to place my prototypes into an actual shop environment so that I could see how effectively they would have worked. This could have either have been digitally or through print.
Hellfire
As mentioned previously, I started to re-visit this brief towards the end of the module, as I wasn't fully content with my end product. I feel that this was probably one of the best decisions I made during OUGD503 as I developed it to a point that I was happy with, and feel that the end result is much more effective than the previous. The new design I came up with took aspects of the old design, and made it much more appropriate to it's content and audience, reflecting the title 'Hellfire'. In addition to this, the new design would be much more appealing to the younger, 'hip' audience Leeds Brewery mentioned in their brief.
Through the use of solid white shapes, I was able to create a stand out design, that was different to the usual beer bottle label designs you see on most brands. If I was to explore this further, I believe I should have looked at ways in which my label could have been printed on the bottle, as print processes are something we looked at during a previous model.
UK Greetings
Overall, I am extremely pleased with the overall appearance of my cards. I feel they have a light hearted tone, and have a humorous nature. The simple illustrations are made effective and stand out through the use of a restricted colour scheme, which has also allowed me to create a cohesive range of products. Each product would stand out as an individual design, as well as working well as part of a set.
My cards would definitely appeal to a younger, contemporary audience, who are looking for something different to what is usually sold within card stores. Valentine's Day cards are usually quite traditional, and take on quite a serious approach. Either this, or they are extremely cheesy, using words that do not appeal to any type of audience e.g. sexy, sex bomb, hunk.
My development of colour during this brief is something that really informed my way of working. This was majorly informed by my research, and it's always interesting to see how something completely different to the product you are designing for can have an effect on the way you think and design.
Feel Good
The final prototypes I produced for the Feel Good brief are extremely vivid and eye catching, which makes it appropriate for the audience and reflects the light hearted tone of voice that is expected of the brand. I am really happy with how the linear illustrations turned out, and how nicely they built up into a pattern. During this brief, I explored the application of pattern further, using different methods to what I had previously undertaken. I became much more familiar with defining patterns, and how Illustrator could be used to scale and move the pattern to a position that was just right for the product.
I explored use of colour quite a bit during this brief, and didn't stop until I had found something that truly reflected the brand. Usually, I am not overly confident with my use of colour, however, because of the topic I found myself enjoying the process. This is a project that I feel I would love to revisit as part of a self initiated project. I would develop it further by really focusing on the health benefits of the product.
The Wind in the Willows
Although I am pleased with the end results of my book cover template, I feel that I could have pushed the design further and even the range. I encountered a few struggles during this brief, which was mainly because I gave myself quite a short space of time to complete it in, which is not my usual way of working. Colour was one of the main issues I faced, and this stopped progression of development for a while. Once this hurdle was overcome, however, I was able to really get into the brief.
If I was to take this brief further, I would love to explore the possibility of an e-book, and I would also like to create a mock up prototype of the product. As this is a contemporary adaptation of the book, an electronic version would be appropriate, as Kindle's are becoming more and more popular and relevant in today's society.
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